“Don’t just sell a product or service – offer an unforgettable brand experience!”
This wisdom is crucial for every start-up and budding entrepreneur. In this article you will discover why it is more advantageous to sell a strong brand than separate products and services, and the advantages and disadvantages.
Benefits of Selling as a Brand
- Confidence: A strong brand builds trust with your target audience. Customers are more likely to buy online when they trust a brand’s quality, reliability and customer service.
- Recognizability: A strong brand is more easily recognized, leading to increased brand awareness and website traffic. Invest in branding to increase brand awareness and boost online sales.
- Differentiation: A strong brand differentiates you from competitors, resulting in better customer retention and more online sales.
- Cross-sell and Up-sell: A strong brand facilitates cross-selling and up-selling. Tie customers to your brand and convince them to buy multiple products or services.
- Loyalty: Strong brands encourage customer loyalty, which leads to repeat purchases and recommendations, further driving online sales.
Disadvantages of Selling as a Brand
- Consistency: A brand requires a clear vision and identity, which must be consistently communicated. Inconsistency can lead to customer turnover.
- Time: Building a strong brand takes time, which means it may take some time before you see brand awareness and online sales increase.
- Dependencies: A strong brand also makes you dependent on its reputation and performance. Negative publicity or poor performance can affect your online sales.
- Competition: In some markets, especially where there is high competition or that are already saturated, it can be difficult to build a unique brand.
Advice for Start-ups
Building a strong brand offers many benefits, but also brings challenges. It is important to strike a balance between a strong brand and business flexibility. Be consistent in your brand message and open to feedback to optimize your brand experience. With a well-considered brand strategy, you increase the chances of a profitable online business.